Volas Entertainment Aim to Drive Additional Mobile Revenue through Personalized Discovery

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April 7, 2010

Volas Entertainment Aim to Drive Additional Mobile Revenue through Personalized Discovery

Herzliah, Israel, April 7, 2010 – Following a successful trial, PredictiveIntent, a UK-based provider of personalized digital merchandising solutions and Volas Entertainment, a leading global mobile content service provider have signed an agreement to pre-integrate PredictiveIntent’s best of breed behavioral targeting service into Volas’s superior mobile content distribution platform, VAMP™, in order to increase mobile revenues for both Volas and their clients through personalizing every visitors discovery experience.

The Volas platform manages the entire mobile content lifecycle, from ingestion through to discovery and billing, providing an unprecedented depth of information for marketers. With the addition of PredictiveIntent’s PredictiveOne service, it is now possible to observe and analyze every subscribers interaction with any Volas portal and enable the entire discovery experience to be automatically personalized in real time based on their behavior, thus reducing the click distances required to discover relevant content and increasing mobile conversion rates for both first time visitors and repeat subscribers.

Neil Hamilton, CEO of PredictiveIntent explains “Although many operators have embraced the concept of personalized discovery very few have been able to deliver it, this is partly due to the fact that the majority of content silos within their branded portals are actually powered by 3rd party systems proprietary systems. We are in discussion and trial with many VAS enablers however only a handful are in a position to actually reap the rewards from our service usually due to the way they have either developed their own platforms or because they aren’t as integrated into the operators ecosystem. Working with Volas has been a breath of fresh air since they have well extremely well architected solution which works can work hand in hand with PredictiveOne, we’re really excited about this announcement.”

Doron Cohen, CEO & Founder of Volas Entertainment comments: “It has always been our priority to provide our end customers the best user experience and make sure we can constantly provide our partners and clients with technologies and services that make business sense and potentially higher revenues. Today’s mobile users are not only becoming more sophisticated but need to be immediately satisfied or else we will lose them to the competition. Personalization and analysis are crucial to our success and is what will keep the customer coming back for more. These are the exact characteristics we found in PredictiveIntent’s service and the reason we are offering it on all our portals. After our successful trial, we can see that we will be able to offer more of the right content, reduce the clicks to buy and in turn increase the conversion rates on our portals.”

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About PredictiveIntent
PredictiveIntent is a privately held UK Ltd company based in Poole, Dorset. The company has developed patent pending behavioral profiling and targeting software which it currently markets in a SaaS format and through white label partnerships with Portal, eCommerce, CMS and Publishing software providers.

PredictiveIntent’s innovative and intelligent behavioral profiling, targeting and analytical solutions enables customers to obtain a deep understanding of site visitors– demonstrably increasing conversion rates and loyalty by personalizing the digital experience for each and every visitor attracted.

Our sophisticated, flexible, profiling and targeting tools are specifically designed for easy connection and integration into third party content management, publishing and commerce platforms, making PredictiveIntent an essential choice for any business serious about maximizing visitor potential.

For more information, please visit: http://www.predictiveintent.com

For more details about PredictiveIntent contact Neil Hamilton, CEO. Neil.hamilton@predictiveintent.com

About Volas Entertainment
Volas Entertainment, part of the Logia Group, provides a combination of technological solutions and content related services, tailoring comprehensive mobile portal solutions for operators, content providers and media owners. Products & services include VAMP™ - our mobile content management platform, portal & application development, mobile billing integrations, content & services aggregation.

Constantly striving to lead and excel, Volas continues to develop its product portfolio and enhance its content aggregation services throughout the world. Connected to more than 20 leading operators around the world with the likes of Vodafone, Telecom Italia, Cellcom, Orange, Airtel, Smart, AIS, & Amdocs and collaborating with more than 75 content & application providers.

Founded in 2004, Volas Entertainment is headquartered in Herzliah, Israel. For more information, please visit: www.VolasEnt.com

For press enquiries please contact Volas Entertainment CEO, Doron Cohen - doron@volasent.com

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